Every Tool a Real Estate Agency Needs, Built Into One Platform

The Brazilian rental market has never moved faster.

Average rental prices closed 2025 with a cumulative increase of 9.44%, following gains of 13.50% in 2024 and 16.16% in 2023. That kind of sustained growth is good news for agencies, but it comes with a cost.

For real estate agencies, this volume of demand is a real opportunity, but also a constant operational pressure. More contracts mean more leads to qualify, more guarantees to analyze, more transfers to process, and more clients to serve simultaneously.

Most agencies respond by adding headcount or patching together disconnected tools. Neither approach solves the underlying problem.

The right question isn’t "how do we grow?" — it’s "with which tools do we grow?" Because growing with manual processes, fragmented systems, and slow guarantees isn’t growth. It’s rework at scale.

Loft was built to solve exactly that. Across guarantee products, rental administration, CRM, insurance, and more, every solution in the Loft platform is designed to remove friction from a specific point in the rental journey and to work better together than any of them could alone.

Loft/Fiança Aluguel: Rental Guarantee Without the Bureaucracy

The flagship product, Loft/Fiança Aluguel, eliminates the two biggest obstacles in closing a rental contract: the requirement for a guarantor and the demand for a security deposit.

The process is 100% digital, with no guarantor required and no notary validation, with a rigorous credit analysis completed in 60 seconds.

For real estate agencies, the operational impact is direct.

Partners report seeing significantly faster approvals, with clients now able to pick up their keys on the same day, a sharp contrast to the lengthy approval timelines that were standard before. Coverage plans reach up to 40x the monthly rent value, giving property owners the financial protection they need to sign with confidence.

Agencies and brokers pay nothing to offer the product. The guarantee fee is paid by the tenant and can be split across up to 12 installments on a credit card.

Loft closed 2024 with 500,000 active rental guarantee contracts and projects reaching 650,000 by the end of 2025. That scale reflects something important: this is a product that both tenants and property owners actually want to use.

Loft/Garantia Investe: The Guarantee That Works for the Tenant

Most rental guarantees are a cost to the tenant, money paid for protection they hope they’ll never need. Loft/Garantia Investe changes that dynamic entirely. Created in partnership with B3, Brazil’s stock exchange, and the National Treasury, this product invests guarantee funds in National Treasury securities, generating returns historically superior to a traditional savings account. The security is certified by Brazil’s Central Bank.

For tenants, it means the guarantee is not a sunk cost but an investment.

Clients choose it for the convenience, the speed, and the fact that it functions not merely as a deposit but as an investment, making the solution highly attractive to both the agency and its clients. For agencies, it’s a product that closes objections before they arise.

Loft/Administração Aluguel: Rental Portfolio Management That Runs Itself

Managing a rental portfolio manually is one of the most labor-intensive operations in real estate. Loft/Administração Aluguel is an ERP system built specifically to change that. It automates invoice issuance, centralizes collections, generates financial reports, and handles bank transfers automatically. It also manages DIMOB tax reporting compliance, a requirement that, without automation, consumes meaningful hours at the end of every fiscal year.

For agencies with growing rental portfolios, the value is compounded. The platform allows agencies to administer their entire rental portfolio with automated resources, freeing the team to focus on client relationships and new business rather than administrative follow-up.

Loft/CRM: The Intelligence Layer Across Every Deal

A rental guarantee closes a single contract. A CRM shapes the entire commercial operation. Loft/CRM is a full real estate management platform with over 20 years of market experience, currently serving more than 25,000 users.

The platform centralizes lead capture from all major portals — ZAP, OLX, Viva Real, and ImovelWeb — into a single pipeline. Brokers manage contacts, track each deal through customizable stages, receive WhatsApp notifications, and monitor team performance through real-time dashboards. The AI-powered property listing tool (PLIM) automates the creation and distribution of listings, reducing the manual work of publishing across multiple channels.

The platform integrates with over 100 external tools and centralizes everything — lead management, process automation, results tracking, team performance, and property portfolio management — in a single place.

For agencies that want a website without the overhead of building one, Loft/Sites provides a free, professional agency site that integrates directly with the CRM. And for lead qualification at scale, Loft/Qualifica Leads uses conversational AI to engage and convert inbound leads into active business opportunities before a broker ever picks up the phone.

Loft/Seguro Imóvel: Property Insurance Built Into the Rental Process

Property insurance is often an afterthought in the rental transaction, something added at the end, sourced separately, and managed through a different provider. Loft/Seguro Imóvel changes that by integrating flexible property insurance directly into the rental contracting process.

Coverage is available for both residential and commercial properties and includes fire, electrical damage, and windstorm protection. Optional services extend to emergency assistance, plumbing, electrical, locksmith, and even pet services. Policies are issued by 180 Seguros and contracted 100% digitally, without interrupting the rental workflow.

Loft/Quita Fácil: Turning Default Into a Managed Event

Even with a strong guarantee in place, overdue rent creates friction. Loft/Quita Fácil gives tenants a structured path out of arrears, allowing overdue rent to be paid in installments across up to 18 payments using up to two credit cards. The agency receives the full amount immediately. The tenant avoids escalation. And the relationship and the contract stays intact.

The Ecosystem Advantage

Each of these products solves a distinct problem. But the real value of the Loft platform is what happens when they work together.

Loft helps real estate agencies grow quickly through technology and data-driven solutions spanning rental guarantees, real estate financing, CRM, property pricing intelligence, and a buy-and-sell marketplace.

More than 7,000 real estate agencies already trust Loft as a partner.

Loft does not treat technology as a communications differentiator. It treats it as the foundation of the business. That distinction matters. An agency that operates with Loft’s full suite is not just more efficient, it is structurally more competitive. Leads are captured and qualified automatically. Guarantees are approved in under a minute. Rental portfolios manage themselves. And every product shares the same platform, the same data, and the same goal: more deals, less friction, and a rental operation that scales without breaking.

That is what a modern real estate agency looks like. And it starts here.

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