Most real estate agencies in Brazil don’t have a technology problem. They have a fragmentation problem. The CRM is one vendor. The rental guarantee is another. The administration system is a spreadsheet, or something close to it. Insurance is handled separately, usually late in the process. Each piece works in isolation, and the cost of that isolation shows up in every deal that takes longer than it should.
Loft was built around a different premise: that the tools an agency needs to operate, grow, and protect its revenue should live in one place, connect to each other, and be designed specifically for the Brazilian rental market. Here is what that looks like in practice.
Loft/Fiança Aluguel
The flagship product solves the single biggest friction point in the rental process: the guarantee.
Requiring a guarantor is typically the largest obstacle to closing rental contracts, but with Loft/Fiança Aluguel, agencies can offer tenants a guarantor-free rental with fast approval.
The analysis runs entirely online and takes under one minute.
It delivers the agility tenants are looking for while providing the full financial security that property owners require to close a deal.
Coverage reaches up to 40x the monthly rent value, and plans are customizable for both individuals and companies.
For the agency, the operational shift is significant.
The 100% digital platform connects clients to the guarantee and handles all the bureaucracy, freeing the team from managing complex third-party documentation and allowing them to focus on closing deals.
Loft closed 2024 with 500,000 active rental guarantee contracts and projects reaching 650,000 by the end of 2025, making it the largest rental guarantee provider in the country.
Loft/Garantia Investe
Loft/Garantia Investe reframes the rental guarantee as something tenants actually want.
It is an innovative rental guarantee created in partnership with B3, the National Treasury, and the Central Bank, designed to offer higher returns to tenants, greater security to property owners, and more flexibility for agencies.
Instead of locking funds in a traditional deposit, the product invests the guarantee amount in National Treasury securities.
The invested value generates returns historically above savings accounts for the tenant.
That distinction matters in the sales conversation.
Clients choose it for the convenience, the speed, and the fact that it functions as an investment rather than a deposit, making the solution highly attractive for both the agency and its clients.
Loft/CRM Imobiliário
A rental guarantee closes one deal. A CRM determines how many deals the agency closes across an entire year.
Loft/CRM helps agencies get organized by centralizing leads, managing sales pipelines, and integrating with the major real estate portals.
The platform includes AI-powered property listing automation (PLIM), WhatsApp notifications, performance dashboards, and automated task management. It connects with more than 100 external tools and integrates directly with portals including ZAP, OLX, Viva Real, and ImovelWeb. Pricing starts at R$129.90 per user per month.
What distinguishes Loft/CRM from generic CRM tools is that it was built for real estate operations specifically, with 20+ years of accumulated product development in that context.
The platform evolves in collaboration with the agencies using it, which is fundamental for daily improvement and market growth.
The result is a system that reflects how real estate teams actually work, not how software companies assume they do.
Loft/Administração Aluguel
Closing the contract is one task. Managing it for the next 24 months is another.
Loft/Administração Aluguel simplifies rental portfolio management by handling contract administration, automating invoice issuance, centralizing collections, and providing financial reports, all in one place.
The system also automates DIMOB tax reporting compliance, removing one of the most time-consuming annual obligations for agencies managing large portfolios. For agencies that have grown their rental book but are still managing it manually or across disconnected tools, this is where operational leverage becomes real.
Loft/Seguro Imóvel
Property insurance is often treated as an afterthought, added at the end of a rental negotiation or skipped entirely. Loft/Seguro Imóvel integrates directly into the rental process so it is never an afterthought. Policies are issued by 180 Seguros and cover residential and commercial properties with flexible, fully digital contracting.
Coverage includes fire, electrical damage, and windstorms, with optional services such as emergency assistance, plumbing, electrical, locksmith support, and pet services. Because it sits inside the same platform as the guarantee and the administration tools, it adds a meaningful layer of protection without adding a separate process.
Loft/Quita Fácil
Default is a reality in any rental portfolio. Loft/Quita Fácil addresses it without forcing the agency into a slow legal process. The product allows tenants to pay overdue rent in installments across up to 18 payments using up to two credit cards, while the agency receives the full amount immediately. The default risk stays off the agency’s books, and the tenant gets a structured path to resolution.
Why the Ecosystem Matters More Than Any Single Product
Each of these products solves a real problem. But the more meaningful value is in how they connect. An agency using Loft/CRM to capture and qualify leads, Loft/Fiança Aluguel or Loft/Garantia Investe to close contracts, Loft/Seguro Imóvel to protect properties, and Loft/Administração Aluguel to manage the ongoing portfolio is not just using better tools. It is running a fundamentally different kind of operation.
The Loft technology seal confirms that an agency is more modern and better equipped, operating with cutting-edge technology and gaining more agility, transparency, and less bureaucracy across buying, selling, and renting processes.
Loft helps agencies grow quickly through technology and data-driven solutions, and more than 7,000 real estate companies already trust Loft as a partner.
The fragmentation that slows most agencies down is not inevitable. It is a choice, and it is one that gets easier to reverse the moment all the right tools are in the same place.
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